PSIA-AASI is proud to announce that FALKE, a leading technology specialist in sports socks and base layers and an official supplier of the Austrian Ski Team, will be the official Premier Partner for Baselayer and Socks.

Launched in 1996, FALKE Ergonomic Sport System merges the company’s 130-year legacy of knitting excellence with modern sports science, all with the goal of helping athletes move, feel and perform better. From the first turns on the slopes to the highest levels of competition, FALKE provides the essential first layer for every snowsports enthusiast.

Excellence is built on expertise, which is why FALKE partners with those who lead the way: The instructors of PSIA-AASI are the mentors, the experts, and the guardians of skiing and snowboarding culture. This landmark partnership is built on a shared commitment to the future of the sport.

FALKE will supply the PSIA-AASI National Team with high technical skiing socks and baselayers for skiers and snowboarders. A cornerstone of the collaboration will be the creation of Team FALKE, equipping high-profile PSIA-AASI-affiliated athletes with the dedicated support they need to push boundaries and inspire the next generation.

In addition to outfitting PSIA-AASI members, FALKE will support PSIA-AASI scholarships and is the presenting sponsor of the 3 Cs Award, which recognizes members who demonstrate positive leadership within their snowsports school or region through consistent collaboration, communication, and cooperation with peers and guests (the 3 Cs).

Every FALKE Sport product is tailored to the anatomical needs of the athlete, delivering superior climate control, unrestricted movement and weatherproof comfort. The socks’ true Left/Right toe box ensures a perfect fit, eliminating blisters and pressure points. Their functional 3-layer fabric keeps feet dry and comfortable at all times, while sport-specific cushioning protects high-stress zones. Building on its track record of innovation, FALKE pioneered compression in sports and was the first to integrate this technology into ski socks.

As with our newly signed Mammut partnership, the principles of our outreach strategy include seeking partners that share our core values. We are proud to welcome FALKE and their leadership team to the family of premier, next generation partnerships at PSIA-AASI.