PSIA-AASI is excited to announce its newest official supplier, Switchback.

Switchback was founded in 2022 in the garage of Ole Hovde. After transforming his health with greens smoothies, he was frustrated that smoothies didn’t travel well, particularly in the outdoors. So, he began working with his then 5-year-old daughter as his Chief Taste Officer, and they formulated a smoothie that started to get rave reviews.

Switchback’s name is an homage to the founder’s passion for the outdoors, and its mission is to remove barriers to eating well. As such, the company has been selling greens smoothies primarily online for nearly three years and recently entered the retail market.  

Switchback’s greens smoothies are the only of their kind on the market. Each smoothie is crafted with 8 simple ingredients and 4-6 grams of natural fiber. There are four uniquely different flavors to choose from. Unlike juice, or greens powders, Switchback is simple, easy to make, and highly portable. One serving is 33 grams of freeze dried powder, and all that is needed is a water bottle or shaker bottle and 8 ounces of cold water. Simply add the powder to the top of the water and shake for 10 seconds, and you have one of the most nutrient dense, zero BS smoothies, with no added sugar. 

• 4.5+ cups of produce per packet
• Freeze dried to retain nutrients
• Excellent source of 6+ natural vitamins and minerals
• Excellent source of fiber
• Tastes like fruit, not greens
• 110 calories – no added sugar
• Non GMO Project Verified
• Small business – family owned
• Long shelf life

Having earned his PSIA Level I certification, Ole is thrilled to partner with PSIA-AASI to provide an exclusive discount to outdoor professionals who are in search of healthy, nutritious food.