Sweet Protection, an industry leader in creating helmets, goggles, and technical apparel for skiers and snowboarders, is proud to announce a new two-year partnership with PSIA-AASI as an Official Supplier.

Founded by friends in the Norwegian mountain village of Trysil in 2000, Sweet Protection combines industry-leading innovation with the finest craftsmanship to create the most advanced helmets, goggles, and technical apparel for skiers, snowboarders, cyclists, and paddlers all over the world. Sweet Protection’s new all-mountain focused helmet options – including the Adapter and the all-new Daymaker – provide renowned Scandinavian protection and style without a big price tag.

“Sweet Protection is proud to help equip PSIA-AASI members with best helmets, goggles, and protection available today,” says Jon Jay, North American Brand Manager for Sweet Protection. “America’s ski and snowboard instructors serve as critical ambassadors for those new to the culture and the more experienced skiers and riders seeking improvement at every level. It’s important to keep their heads and backs protected and their vision clear in all conditions.”

“Sweet Protection’s latest product innovations, including advanced impact protection in our 2vi helmet technology and the contrast-boosting vision enhancement of RIG tech in our goggle and sunglasses lenses, will make every day better for PSIA-AASI members and their clients.”

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