PSIA-AASI Welcomes Giro as Official Supplier

PSIA-AASI welcomes Giro, a global leader in helmets and a leading producer of goggles, as an Official Supplier. Member-specific pricing is now available on Giro products on the Pro Offers page.

“Instructors are passionate enthusiasts and dedicated to seeing snowsports participation grow,” Giro Director of Marketing Dain Zaffke said of the partnership. “Giro is the same. Our employees are equally passionate about skiing and snowboarding, and we’re proud to partner with PSIA-AASI.”

Dain said Giro recognizes that professional instructors are essential in educating new skiers and snowboarders about how to have a safe, enjoyable time on the mountain, and wants to provide them with quality products to enhance that experience.

Founded in 1985, Giro has focused on enhancing the ride for skiers, snowboarders and cyclists. That commitment has propelled Giro into the global leader in helmets, and the brand is approaching the top spot in goggles. Hallmark innovations include the brand’s VIVID lens technology – a patented technology developed with ZEISS Optics that enhances contrast and definition—and MIPS Spherical, a ball-and-socket helmet design that redirects forces in a crash.

Nearly the entire Giro Snow product line is available at member-specific pricing. Log in to your account on the pro offers page now to take more information on all the benefits of this new supplier.