PSIA-AASI Announces Leadership Change

[ Aug. 9, 2024 ] — The Board of Directors of PSIA-AASI, the Professional Ski Instructors of America – American Association of Snowboard Instructors, has announced that Peggy Hiller will no longer serve as Chief Executive Officer, effective immediately.

This decision follows a comprehensive review of PSIA-AASI’s strategic direction and operational priorities. The Board of Directors has taken this action in support of the organization’s commitment to its members, regions, suppliers, partners, and the snowsports industry.

PSIA-AASI remains financially stable and poised for continued success. Membership hit a record high during the 2023-24 season with more than 34,000 members. The organization is on pace to grow that number in the upcoming season.

During Mrs. Hiller’s tenure, PSIA-AASI achieved significant milestones, including arranging to bring Interski — an international gathering of snowsports instructors — back to the United States in 2027, for the first time since 1968.

“We would like to express our gratitude to Peggy for her contributions and dedication to PSIA-AASI,” said Eliza Kuntz, Board Chair. “As we embark on this transition, the Board is focused on ensuring continuity and maintaining our unwavering dedication to providing the premier member experience.”

Michael Mendrick will serve as Interim CEO. Michael has 39 years of executive experience, including 20 years as the CEO of the PSIA-AASI Eastern Region from 2001 to 2021. Michael’s in-depth knowledge of PSIA-AASI and its members will be instrumental in supporting the organization through this transition phase.

The Board of Directors has formed a search committee and will initiate the search for a new CEO in the very near future.