PSIA-AASI Says ‘Thank You!’ to the Official Suppliers Who Help Snow Pros Grow the Sport

PSIA-AASI’s Official Suppliers represent many of the most storied, innovative, high-quality product producing brands in the ski and snowboard business. The association thanks them for the invaluable role they play in partnering with the association’s 34,000 members so more people can spend more time enjoying snowsports.

“Our Official Suppliers elevate who we are and allow us to continue our mission of teaching people to ski and ride and enjoy their winter experience,” said CJ Lambrecht, Head of PSIA-AASI’s Official Supplier Program. “By working with top-tier brands we are able to offer our members great products and services at affordable prices, which allow them to be at their best. A huge thank you to each and every one of our Official Suppliers for supporting and working with us to grow the sport.”

“Atomic recognizes the vital role that PSIA plays in elevating the skiing experience through education and expertise,” said Steve Brown, Eastern Community Marketing Manager for Atomic. “We offer pro pricing programs to support the professional development of instructors, empowering them to enhance their skills and share their passion for skiing with others. It’s our core belief that investing in PSIA instructors ultimately creates a better skiing community and helps foster a lifelong love for the sport.”

The partnership also provides brands with a unique opportunity to showcase the value and performance of their products to an incredibly wide range of skiers and snowboarders on a daily basis.

“Giro appreciates our partnership with PSIA-AASI,” said Linda Rodney, Senior Director of Snow and Outdoor at Giro. “On-mountain professionals have a direct line of communication to our consumers and snow enthusiasts. A lesson is such a great opportunity to provide detailed and accurate information about Giro products to help educate consumers so they can make the most informed decisions on their purchases as well as how to fit and care for their goggles and helmets. Thank You!”

Official Suppliers offer professional instructors product that’s designed to stand up to the rigors of a full day on the slopes, providing an ongoing testament to just how well it’s built.

“Having PSIA-AASI members skiing and riding in Hestra gloves is huge for Hestra as a brand because these instructors are some of the main influencers on the hill,” said Josh Jacobson, Key Account Manager of Hestra SPORT. “Their students will be more likely to buy a set of Hestras for themselves if they had just taken a lesson with a Hestra wearing instructor who is stoked on their own Hestra gloves. We are honored to offer a great Pro Deal program for PSIA-AASI members for both Hestra SPORT styles as well as Hestra JOB work gloves.”

Thank you to all our Official Suppliers. You can see more of their products by logging in to the Pro Offers page.

Want to learn more about being a professional instructor, working on snow, and helping others enjoy snowsports? Check out our membership guide.

Thank You, Official Suppliers!

(* indicates a new supplier)

Look

Marker

Never Summer

Nordica

PHOOZY

Phunkshun

POC

POWLAB*

PRET*

Pure Mountain Fun

Revo

Rossignol

Scarpa

Sidas

Skytechsport

Slopes

Smith

Sports Insurance (Affinity)

Spot Insurance

Stöckli

Swany

Swix

Tecnica

Therm-ic

Toko

Transpack

Tubbs Snowshoes

Tyrolia

Völkl