PSIA-AASI Announces CEO Search

Opportunity to Serve as Snowsports Industry Leader

LAKEWOOD, Colo. (September 8, 2022) – The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) is actively seeking candidates interested in the role of Chief Executive Officer.

Based in Lakewood, Colorado, PSIA-AASI is a 501(c)(6) nonprofit education association that develops education materials and certification standards for snowsports instructors. Founded in 1961, PSIA-AASI has over 32,000 members making it the world’s largest organization dedicated to skiing and snowboarding.

“PSIA-AASI recently celebrated our 60th anniversary, and we’re at an exciting moment as we consider an evolving industry and member needs, as well as opportunities to share snowsports with more communities,” said Board of Directors Member Shelby Rogala. “This position is a great opportunity for someone who can build on our strong foundation while supporting our growth as a resilient and inclusive organization, ready for the next 60 years.”

“Our new CEO will serve as a leader in the snowsports industry as they enhance the resources we provide to our members so they can improve their skills as instructors, skiers, and riders,” said PSIA-AASI Interim Chief Executive Officer Tom Spiess, CAE. “This is an excellent opportunity for someone who is mission-driven, passionate, and committed to PSIA-AASI’s vision of creating lifelong adventures through education. The new CEO will promote the value of professional ski and snowboard lessons and build and retain long-term relationships with industry partners.”

To learn more or apply visit

Editor’s Note
To learn more contact Katrina Brinkerhoff at 720.963.4825 or or Margot Zook at 530.513.1865 or .

The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) is a nonprofit education association – and close knit community – of more than 32,000 snowsports professionals dedicated to creating life-changing experiences for others through snowsports instruction. PSIA AASI members give people the gift of freedom, health, and the ability to enjoy sports that will reward them for life. Members of PSIA-AASI are busy creating the future of skiing and snowboarding – the association is there to help make that job easier, providing the platform and support to ensure their success. Learn more at or via PSIA AASI’s FacebookTwitterInstagram and YouTube pages.