PSIA-AASI Announces New Partnerships and Sales Team

PSIA-AASI restructured its partnership and sales strategy to bring  sales and sponsorship operations in-house for the 2022-23 season and beyond.

“As we close our 2021-22 season and plan for our future winter seasons, I’m excited to bring our partnership and sales team entirely in-house to help strengthen and grow our partnerships and add more value for our members,” said PSIA-AASI Chief Executive Officer Nicholas Herrin.

Beginning this month, Samuel Sleger shifts his role as Interim Special Projects Manager to Director of Partnerships and Sales. Sleger will lead PSIA-AASI’s sales and e-commerce team, which includes Merchandise Manager and Sponsorship Specialist Max Felix, and CJ Lambrecht, who was recently promoted to E-Commerce and Product Sales Supervisor. The in-house team will elevate support for more than 50 brand partners.

PSIA-AASI’s Partnerships and Sales Team:

  • Director of Partnerships and Sales, Samuel Sleger
  • Merchandise Manager and Sponsorship Specialist, Max Felix
  • E-Commerce and Product Sales Supervisor, CJ Lambrecht

“Max, CJ, and I look forward to working with our existing, and new, brand partners to increase their visibility in the snowsports market,” said Sleger. “With over 32,000 members, PSIA-AASI members are busy helping shape the future of snowsports. Working with our brand partners helps our organization provide the educational programing and support to our members to help them grow and excel in their roles of helping others learn new sports, or take their skills to the next level.”

Learn more about the sponsors and partners that work with PSIA-AASI and about partnership opportunities.