New Women-to-Women Project from Blizzard-Tecnica
The Women-to-Women Project is a new global initiative from Blizzard-Tecnica to design authentic women’s products that will take passionate skiers, regardless of ability, to new levels of confidence, excitement and freedom. The project will help the PSIA-AASI Official Supplier continue to produce great gear for women snowsports professionals.
You can learn by watching this video on the Blizzard-Tecnica website.
According to the website’s introductory statement, “Skiing is our passion and passions are meant to be shared. Creating a community of like-minded female skiers gives us a place where we can make new friends or solidify old. It’s a place where we can take chances and know we will be supported and encouraged to reach new goals. It’s a place where we can just be ourselves and have unbridled fun. Find your tribe and share the experience.”
Check out the Blizzard-Tecnica site for fitness and backcountry touring tips, great gear updates, and stories about women working in the industry. The Women-to-Women page will keep you informed and connected about women’s specific topics and trends. Learn about:
- The “Lady Shred” Movement
- How to Use Skins
- 10 Winter Superfoods
- How to Push Through Fear
- Tips from Pro Athletes
Blizzard-Tecnica is also introducing a new W2W Education Scholarship program to support women as they further their education and expertise in snowsports. Education empowers women to expand their skills and is one of the pillars of the Women-to-Women program. You can apply to the W2W Education Scholarship on the Blizzard-Tecnica page.
For the 2020-21 season Blizzard reinvented the Black Pearl 88, their best-selling women’s ski, with TrueBlend Flipcore W.S.D. (Women’s Specific Design) so skiing all conditions is effortless and playful. A lightweight construction combined with camber underfoot make the Black Pearl 88 a go-to for lessons and free runs.