Professional Ski Instructors of America & American Association of Snowboard Instructors (PSIA-AASI) Announces The North Face As Exclusive Apparel Sponsor

Providing PSIA-AASI’s 32,000 Members Access to The Industry’s Best in Outwear and Baselayers

PSIA-AASI announces The North Face as its outerwear and baselayer sponsor to provide it’s growing network of instructors with the industry’s most innovative performance gear.

As a champion of exploration for more than 50 years, The North Face is committed to introducing the next generation of athletes to snow sports safely and responsibly. Through this sponsorship which begins on July 1, 2020, PSIA-AASI will equip its national team of top instructors and 32,000 members with apparel engineered to work with them on the mountain and ensure their safety while introducing the next generation of ski and snowboard athletes to the sport.

“Ski and snowboard instructors spend their days outdoors, and it’s important they have the confidence that their performance gear will keep them comfortable in a range of elements,” said PSIA-AASI CEO Nicholas Herrin. “This partnership will give our members access to the best gear to explore the mountain environment while they train the next generation of skiers and snowboarders.”​

Reaching more than 5 million students each year, it is the shared commitment to educating and developing outdoor enthusiasts that motivated PSIA-AASI to work with The North Face.

“Ski school programs are a foundation of great mountain athletes,” said Scott Mellin, Global VP of Mountain Sports at The North Face. “Safe, well-organized entry into the sport is imperative to ensure a quality experience and retention of the next generation of mountain athletes. We’re investing in this mission by equipping today’s instructors with the best gear so that they can do their job in maximum comfort and protection.”

The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) is a nonprofit education association – and close-knit community – of more than 32,000 snowsports professionals dedicated to creating life-changing experiences for others through snowsports instruction. PSIA-AASI members give people the gift of freedom, health, and the ability to enjoy sports that will reward them for life. Members of PSIA-AASI are busy creating the future of skiing and snowboarding – the association is there to help make that job easier, providing the platform and support to ensure their success.