Women’s Summit, Volkswagen + Mikaela’s Return

PSIA-AASI Women’s Summit

The Women’s Summit took place March 1 – 4 in Snowbird, Utah, bringing women together from across all PSIA-AASI divisions and disciplines for four days of empowerment and inspiration.

This year’s event focused on providing attendees with the tools they need to advance in the snowsports industry, the opportunity to network with industry leaders, PSIA-AASI National Team members, NSP leaders, and motivated women from around the country, as well as the chance to learn from keynote speakers Mermer Blakeslee, past member of the PSIA-AASI National Team and accomplished author, and Kelly Pawlak, National Ski Areas Association president.

Snowbird Mountain School Director Maggie Loring said the event featured plenty of “inspiration, admiration, adoration, and affirmation with two hundred women who were totally in sync with the love for the sport and the encouragement from each other to lead. Women from NSP, PSIA-AASI, NSAA, USSA and the rest of the alphabet gained knowledge and experience together on one of the most aspirational mountains in the world.”

PSIA-AASI Chief Executive Officer Nicholas Herrin had high praise for the event saying, “The learning event focused on snowsports education and leadership in snowsports. It is exciting to see the opportunities this organization is creating for all demographics of our membership.”

He added that, “It was great to work with the leadership group out on the hill and to have one on one conversations with our members in order to better understand their needs and interests. I loved the time I had to make some turns and enjoy conversations focused on leadership and education.”

“The Summit is a great event because the big numbers of participants and skilled staff from every division made it feel like a very important event,” said former PSIA Alpine Team member Carol Levine. “Anticipation and excitement were high, and the blend of diversity and common goals created an environment of supportive learning and bold exploration and fun.”

Volkswagen Gives Central Snow Pros First Look at Sporty New Atlas

PSIA-AASI Official Automotive Partner Volkswagen (#VWinterSports) attended Central Division’s multi-discipline education and skill building event this weekend at Boyne Mountain, Michigan, offering interactive games and the chance for attendees to check out some of Volkswagen’s 4Motion AWD vehicles, including the brand new Atlas Sport, a smaller, sportier version of the brand’s popular model.

As some PSIA-AASI members may know, the organization has a fleet of Volkswagens that divisions use to get around the country to staff education and training events. PSIA-AASI members can access partner pricing on Volkswagen’s on the Pro Offers page.

Mikaela Shiffrin Returns to Ski Racing

US Ski Team superstar Mikaela Shiffrin will return to ski racing in Sweden this week. Shiffrin had taken time off to grieve the death of her father, Jeff Shiffrin, who suffered a head injury from on accident at his home on Colorado on February 2. Mikaela, who is in competition for her fourth straight World Cup overall title, said she is, “hoping to make her dad happy.”