PSIA-AASI Announces Atomic as Official Supplier
PSIA-AASI welcomes Atomic, the fastest growing ski brand in the U.S., as a PSIA-AASI Official Supplier. The partnership connects ski instructors to Atomic product as they teach and help develop the future skiers of the country. Both PSIA-AASI and Atomic share the goal of inspiring passionate skiers and driving new participants to the sport.
For more than 60 years Atomic states they’ve passionately delivered product built for skiers by skiers. “At Atomic we’re dedicated to driving performance and innovation whether it’s making a first-time skiers day out on the hill a success or the next World Cup podium,” says Sean Kennedy, Atomic marketing manager. “PSIA is the perfect partner to bring skiers and on snow professionals together for a positive experience on mountains across the country.”
“I’m looking forward to this partnership and the successes it will bring to both companies,” says Nicholas Herrin, PSIA-AASI CEO. “As the leader in snowsports education, we could not be happier to be partnering with one of the world’s top ski companies. For our members, this new relationship means they’ll have another partner that will help them obtain great products which support them and the great work they do on snow.”
PSIA-AASI places a high priority on professional development and provides a crucial service to the ski world. This alliance speaks to the shared commitment between PSIA-AASI and Atomic to further drive inclusion within the sport and inspire lifelong passion for skiing to promote and grow snowsports.